Hiptype Launch Coverage
TechCrunch - Y Combinator-Backed Hiptype Launches A Google Analytics-Style Service For E-Books
Behind the product, Levy and Prasad have an ambitious vision.They argue that e-book publishers need to follow the example of popular websites by using data to become leaner and smarter. For example, they say publishers could start testing their books by releasing them to a small number of readers, then tweak the content based on the data. Hiptype also allows publishers to use its data to create targeted Facebook ad campaigns.
“We believe that data will save the book publishing industry,” Levy says.
paidContent - Hiptype wants to be the Google Analytics for ebooks
Publishers testing Hiptype in beta, for instance, were surprised by “how low conversion rates are” — early data suggests that only three to four percent of people who download a free ebook sample go on to buy the book — and how few people who do buy a book finish reading it.
“It can be a bit of a bummer,” Levy said. “But as soon as you start measuring, you can do tests and see what moves the needle. We’re already doing research on the data we’re collecting. As data hackers, we think there are underlying patterns here even if they’re not apparent at first.”
Also: FastCompany, PublishersWeekly, TheNextWeb, Yahoo! Finance, & Digital Book World.
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